A domain name is your doorway to the Internet. A good domain name brings more traffic to your site and reduces the cost of advertising.
In fact, a well-chosen domain name that may cost more initially will more than pay for itself in advertising dollars you will save in the long run. When choosing a domain name for your business, think in terms of how you could market yourself with the domain name. You should be able to easily generate catchy slogans that incorporate the domain name and would convey what is offered at your web site in a memorable, non-offensive way. If you (and marketing professionals) can’t do that, the domain name is not going to be worth much to you or others.